How to Dramatically Increase Your Image Sales
Posted Thursday, 1 March 2007 by Sverre Sjøthun in Photography
One of the very easiest ways to increase your stock photo sales is to tag your photos with the right keywords and give them the right title – here are a few remarkably effective ways to drive sales!
© Carl Durocher, Le Loft 1911
At Crestock we pride ourselves to deliver the highest quality images to our customers, but it’s you, the photographers that represent the very core.
You may have the most amazing pictures ever, but they will not get the attention they deserve unless you fully understand the importance of smart keyword-tagging and captivating titles.
Many think “the more keywords, the better” - you get your image displayed in many more image searches, so you reason that the more people see your image, the more will buy it.
This is as wrong as you can possibly get;
It is all about relevance
How Relevance Drives Sales
Imagine you’re a designer looking for an image for your Easter illustration - you’d be looking for an Easter bunny
, some Easter eggs
or perhaps a really cute and cuddly chicken
Even if you saw a photo of an Italian church
in the search results, would you buy it? Of course you wouldn’t – it just simply doesn’t match with the intention of your search.
As a photographer, I’d prefer 10 views and 10 sales rather than 2000 views and Zero sales - traffic is completely
useless if it doesn’t convert
into a paying customer.
So how do you determine what’s relevant and what isn’t? Well, simply put, imagine you’re a designer and keyword your images from the buyers’ perspective. Yes, I know, that’s pretty ambiguous, so I’ll be more specific.As a designer, I basically look for either of these:
- A physical item that illustrates my product or service.
- Something to reflect the theme, style or feel of my product or service.
Number one should in most cases be pretty easy - an egg is an egg and a bunny is a bunny. Focus on what makes your image unique
though; it is rather pointless to keyword all your people-photos with “eyes, nose, hands” et cetera - unless these are the main focus of your image, they are hardly unique and significant features. Number two is harder, but with some creative thinking, you will master this as well:
Try to describe the feel, the theme, mood or ambience of your photo with five to ten keywords – remember – the more relevant keywords, the more relevant views. The higher relevance of your views, the higher conversion rate you get.
In other words; you sell more because you give your customers what they want instead of spamming them will all sorts of irrelevant garbage (yes, those are harsh words, but it is spamming and garbage in the eyes of the image buyer).
Killer Titles that Sell Like Crazy
It is all
about the title – I simply cannot stress the importance of this single item. This is not just for internal searches; one of the key components in our marketing efforts is to give your
images exposure via search engines.
When you make a search in, say Google, it’s the titles of the pages that are being listed in the search engine results.
- To be able to rank well, your title needs to contain a couple of extremely descriptive and relevant keywords.
- To be able to catch the attention of the searcher, your titles need to be captivating and magnetic.
Again, imagine you’re a designer - which title sounds more interesting and relevant to you?
“A pretty one
” vs. “Cute and Cuddly Chicken on Isolated Background”
Or if you’re a photographer:
“How to keyword images” vs. “How to Dramatically Increase Your Image Sales”?
By telling you that you’ll make money if you read this, I got your immediate attention.Use the same approach with your titles as with the keywording:
- Describe the physical item.
- Describe the theme or mood.
Do not fall for the temptation to pack your titles full of keywords; instead, focus on being as descriptive
and as interesting
as possible: five to ten words for your whole title is what you should be aiming for.
Describe your images
In addition, it is extremely
important to write a good image description – ideally 2-4 paragraphs. Sometimes this can be hard, so try to write at least one good
paragraph of text. As with the keywords and title, try to describe the item and theme of the image.
If the image is taken at a particular geographical location, it would be a great idea to include details on this in the description as well as in the title and keywords. Do a bit of research if necessary; don't assume that potential buyers know everything about the location or object in your photo, even if you do. Start practicing this today and I guarantee you your sales will increase.
Good luck to all of you!
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