More changes at Crestock

To Crestock's Contributing Artists:

First, let me say a belated “hello”. Since I joined Crestock 6 weeks ago I have been focused on nothing but re-launching the company into the marketplace and have missed greeting all of you who make this business possible.

Second, I want to thank you for sticking with us through the change. We fixed some lingering problems immediately following the change of ownership: we promised and delivered timely payments, faster image approvals, and same-day responses to your questions.

But, mainly I want to share with you what we’re doing now and what we are planning.

Our participation in the Visual Connections trade show in New York last week was a success. We reintroduced the company to image buyers with its new logo, improved website, and a vastly accelerated search capability - and we were well received. Virtually nobody who came to the booth knew about Crestock previously. People were happy to hear there was a new option in the marketplace. And the affiliation with Masterfile was viewed as very positive. So this was a solid start.

Ellen Boughn has joined the Crestock community with her weekly blog posting. We know that her expertise will provide value to each of you.

Our extended price-point range launched this week, providing Crestock clients with image prices ranging from $1 to $25 – and we increased the price for vector files from $10 to $15.

In the last week of October, we will be launching an extensive internet ad campaign to get the word out on Crestock far and wide. As a point of reference, our advertising budget for the next six months is double Crestock’s annual sales in 2009 – so we clearly intend to make a success of this company!

We have a long list of new projects for the upcoming months. If you have questions, I’ll do my best to answer them. But the simple equation is this: the better we do, the better you do.

Take pointers from Ellen. Give us your best.

Thanks again.

Joan Fischer, President