Introducing the Hobbs Report
Posted Tuesday, 10 May 2011 by Steve Pigeon in Photography
Allison Hobbs is an excellent and informed writer on the subject of commercial image production and editing. She knows what sells and what doesn't. In her new column for Crestock she will share her experience, opinions and observations with all our members and help you to build a better commercial portfolio.
Allison is a 12-year veteran at Masterfile (the parent company of Crestock). She is a senior editor of premium images for Masterfile's rights-managed and royalty-free collections. She is also a member of the Crestock editing team.
Allison has a Bachelor of Applied Arts degree in still photography from Ryerson Polytechnic University in Toronto (1998) and is a talented photographer in her own right. She contributes to several microstock agencies in her spare time – so she understands a photographer's perspective very well.
At Masterfile, Allison works closely with professional photographers to develop commercial shoot ideas then edits the resulting images for aesthetic and technical quality. She has daily experience in preparing custom image selections in response to client briefs for Masterfile's clientele in advertising, design and publishing. She has considerable experience producing, casting, styling and art directing large budget RM and RF stock shoots locally and abroad. And she has a broad knowledge of digital imaging hardware and software.
She applies all this knowledge and experience to her role at Crestock – and now she will share it with you in her regular column on the Crestock blog.